Blue Canoe Marketing, based in Tucson, Arizona, specializes in helping companies in science, technology and engineering produce marketing strategies and materials to be successful in their markets. Our aim is to be a trusted and valuable extension of your marketing team so your team can get more done.
Nancy Roth is an experienced marketing professional who brings marketing know-how and writing talent to clients that are heavy in engineering resources but light on marketing resources. Her area of focus is translating technical and complex product information into clear and concise marketing content for products and technology used in mining, construction, meteorology, energy, and life sciences. She is the current chair of the Tucson Ambassador Committee of the Arizona Technology Council, past chair of the Tucson Section of Society for Mining, Metallurgy, & Exploration and past president the Tucson Chapter of the American Marketing Association. She holds a bachelor’s degree in Economics and an MBA.
Shelly’s project management skills are second to none. She provides the foundation, plan, skill set, and follow through needed to keep client projects running smoothly. Delivering projects on time is the only way she likes to roll. She’s also an expert at developing marketing copy and working with diverse teams to create polished and integrated campaigns.
She is a graduate of the University of Colorado with a bachelor’s in Sociology and an MBA. She served on the Tucson Ambassador Committee for the Arizona Technology Council and is a past Chair of the Southern Arizona Tech + Business Expo.
Exploring different foods and wines ranks high on activities she enjoys, and to burn off all those calories Shelly enjoys hiking in the mountains that surround Tucson and Southern Arizona. She’s also the one you can call to find out about new food venues in Tucson (thank you Tucson Foodie!).
Organizations Shelly is passionate about:
Arizona Trail Association
Doctors Without Borders
Women’s Foundation of Southern Arizona – Empowering Women and Girls
Why we do what we do?
What gets us out of bed every morning is the opportunity to use creative, yet practical marketing, to help solve business problems and achieve goals. It’s rewarding to see our clients succeed and it gives us a sense of accomplishment and purpose to be part of their success. We are curious people, and we love the discovery process when we work with clients learning about new and interesting technologies and the science behind how stuff works.
How do we help keep our clients focused on their goals?
We follow the motto of “plan your work and work your plan”. We help companies get organized and focused on their objectives using an established process to put in place a plan of action and project management tools to systematically execute the plan. We believe this is the best way to achieve goals.
What makes us qualified?
We sharpened our marketing skills working in corporate marketing and communications for companies in science and technology, landscape/green industry and mining technology. We’ve worked on countless types of projects — from product launches to client retention programs and from digital communications to trade shows. Through this experience we understand the challenges these teams face. Marketing departments need to wear many hats to support product management, business development, sales, channel management and corporate communications – and sometimes there’s just not enough in-house time and talent to get it all the work done.
What types of projects have we successfully completed for our clients?
We’ve helped our clients develop, launch and sustain:
– Product launches including website, communications, brochures, and instore point-of-purchase
– Pay-per-click campaigns and SEO strategy
– Expansion plans into new sectors or geographic areas
– Communication programs, including email and e-newsletter
What makes us different?
There are so many marketing tactics — email, SEO, digital advertising, social media, conference presentations, videos, trade shows, content marketing and many more — to use today, it’s easy for companies to not know which tactic to use to get the best results. We bring experience and an objective-focused thought process to line up marketing activities with the goals, supported by our team of experts in graphic design, SEO and web design that we bring to the table for the complete solution.