We believe that marketing and business development activities need to be driven by the goals our clients set for their company. When we look back on successful client projects they all have one thing in common - they start with a clear goal. Our job is to help our clients [...]
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So far bluecanoe marketing has created 23 blog entries.
Shelly Glandon was recognized by the Global Chamber Tucson as a marketing leader in Southern Arizona "who goes above and beyond." Shelly received the award for Marketing Leader of the Year from Doug Bruhnke, Global Chamber CEO, and JP Martin, Global Chamber Tucson Executive Director, at the Growing Globally Fair [...]
For most companies, lead generation is a top priority for growth. When we meet with prospective clients lead generation is an area where they often want help to get started and maintain a lead pipeline. We advise a sustained and multi-pronged approach that uses your expertise as a lead [...]
We’re pleased to announce that Nancy Roth has been named as the chairperson of the Tucson Ambassador Committee of the Arizona Technology Council. The role of the committee is to champion the fast growth of Southern Arizona’s technology economy and community, support member growth, engagement and value offered by the [...]
Start with a marketing product launch plan After all of the time and money you spent on the development of a new product, don’t leave the marketing launch up to chance. Start with a detailed marketing product launch plan. Components of a launch plan The major components of your plan [...]
Join us on September 13, 2018 for the Growing Globally Fair where all the global resources in Southern Arizona are all together, one time per year. Find us at the Blue Canoe Marketing trade table. Growing Globally Trade Fair [New date] September 13, 2018, 3:00 p.m. to 5:00 p.m. National [...]
We’re proud to support to the Arizona Technology Council as a 2018 Visionary Sponsor. The Arizona Technology Council is the driving force behind making our state the fastest growing technology hub in the nation and represents the types of companies we’re passionate about – science, technology, engineering and manufacturing companies [...]
To express our gratitude for our success made possible by our clients in 2017, we’ve made donations to these organizations that are working to provide a brighter future for those who need it the most. Unidos por Puerto Rico aids those affected in Puerto Rico by Hurricanes Irma and María. [...]
Five years ago we launched Blue Canoe Marketing. These first years have been rewarding on every level. One of the rewards is to celebrate five years of success and thank our clients, colleagues, friends and supporters. What drives us every day is the opportunity to use creative, yet practical, marketing [...]
Many have asked about our name. It's a good story that you'll enjoy. Once upon a time Shelly Glandon and Nancy Roth met at a Girl Scout Summer Camp in Colorado. The camp was on a lake with all the usual water activities -- swimming, kayaking and canoeing. The swimming [...]