Generating leads for your business is a must. Converting these leads into paying customers takes an effective lead nurture program that is consistent, focused on their pain points, and demonstrates why your product or service is the best choice. Your lead nurture program should start with defining the target customer [...]
Does your company want to make a big splash, create buzz or enter a new market with a bang? How do you do this when your name recognition is next to nothing? It takes preparation, creativity, focus and follow through. Shelly Glandon will walk you through the steps to successfully [...]
Every year we express our gratitude by donating to organizations that serve those in need. In 2018, we donated to these organizations: The Florence Project provides free legal and social services to refugee and immigrant families who have left everything behind to start a new life. North Valley Community Foundation [...]
We believe that marketing and business development activities need to be driven by the goals our clients set for their company. When we look back on successful client projects they all have one thing in common - they start with a clear goal. Our job is to help our clients [...]
Shelly Glandon was recognized by the Global Chamber Tucson as a marketing leader in Southern Arizona "who goes above and beyond." Shelly received the award for Marketing Leader of the Year from Doug Bruhnke, Global Chamber CEO, and JP Martin, Global Chamber Tucson Executive Director, at the Growing Globally Fair [...]
We’re pleased to announce that Nancy Roth has been named as the chairperson of the Tucson Ambassador Committee of the Arizona Technology Council. The role of the committee is to champion the fast growth of Southern Arizona’s technology economy and community, support member growth, engagement and value offered by the [...]
We’re proud to support to the Arizona Technology Council as a 2018 Visionary Sponsor. The Arizona Technology Council is the driving force behind making our state the fastest growing technology hub in the nation and represents the types of companies we’re passionate about – science, technology, engineering and manufacturing companies [...]
To express our gratitude for our success made possible by our clients in 2017, we’ve made donations to these organizations that are working to provide a brighter future for those who need it the most. Unidos por Puerto Rico aids those affected in Puerto Rico by Hurricanes Irma and María. [...]
Five years ago we launched Blue Canoe Marketing. These first years have been rewarding on every level. One of the rewards is to celebrate five years of success and thank our clients, colleagues, friends and supporters. What drives us every day is the opportunity to use creative, yet practical, marketing [...]
Many have asked about our name. It's a good story that you'll enjoy. Once upon a time Shelly Glandon and Nancy Roth met at a Girl Scout Summer Camp in Colorado. The camp was on a lake with all the usual water activities -- swimming, kayaking and canoeing. The swimming [...]
