What We Do

What We Do 2017-05-12T17:59:52+00:00

Marketing. Simply. Done.

We execute your marketing activities brilliantly while you keep your resources focused where needed. What we do is simple. We plan, produce, and track results.

Case Studies, Articles & White Papers

Your expertise is a valuable asset for lead generation and lead nurturing.

Whether you’re looking to showcase your company’s expertise, get the word out about a new product or technology, or gain credibility as a start-up company, we write the content you need. We can plan and implement your content-based lead generation program, or if you’re just stalled on writing an article or case study, we’ll get you back on track.

Marketing Action Plans

A successful marketing plan aligns your actions and budget with your objectives.

“Plan your work and work your plan” is true, especially for successful marketing. A marketing action plan with a clear schedule, budget and priorities can help you execute your plan and evaluate its effectiveness. Whether you need help developing or executing the plan, we’ll help you get back on track and stay there.

Trade Show Management

Establish a strong connection with your customers.

A trade show can generate qualified leads, create buzz around a new product and reinforce your company’s image. Booth planning requires solid preparation and attention to details—and time. Let us manage every detail of the show for you—we have the experience to plan your trade shows to meet the your objectives.

Product Launches

Successfully launch your product with sustained support.

The launch of a new product requires a sustained effort that’s comprised of the right communication to reach your target customer and gear up your sales force. Our job is to help you create and implement a marketing launch plan for your new product, product line extension, or product enhancement that gets results. We’ll help you plan and execute your product launches from end to end or where you need help in between.

Trade Media Relations

Showcase your record of success.

Customers want to align themselves with the supplier with a track record of success. Showcase your record of achievement by consistently telling your company’s story in trade or local media. We’ll write compelling news releases and distribute them to a targeted list of publications with a custom media pitch. We’ll also help you uncover additional editorial opportunities to get your company or products even more coverage.

Lead Generation

Generate and nurture more leads for your business.

Leveraging your expertise is the best way to generate more leads, and we can show you how. We’ll help you develop and execute a plan for lead generation and nurture. Through a number of different marketing activities we can help you generate leads and help turn them into customers.

Channel Marketing

Effectively communicate to all of your channel partners.

Our goal is to help you create and deliver all supporting materials for your channel partners. If your company needs help executing the marketing activities to support your distribution partners and help pull sales through your end users, we have experience you can draw upon.

Special Marketing Projects

We’ll manage your marketing project when you don’t have time.

Whether it’s managing an advertising schedule, writing a monthly newsletter, or launching a pilot channel marketing program, you need to keep these projects on track. You need reliable partners you can count on to manage the deliverables, timelines, execution, and evaluate key metrics. When you hire us to manage your marketing projects, you get more done.

We specialize in these markets:

Construction

Energy

Landscape

Industrial Measurement

Manufacturing

Meteorology

Mining

Technology

Get extra support for your marketing project.

Your Name (required)

Your Company (required)

Your Email (required)

Your Phone (required)

Interest
Case StudiesArticlesWhite PapersTrade Show ManagementProduct Launches
Trade Media RelationsLead GenerationChannel MarketingSpecial Marketing ProjectsMarketing Action Plan

Details

Why choose Blue Canoe?

  • We’ll transform “how it works” into compelling reasons to buy.
  • We’ll maximize your time and energy with our short- or long-term marketing resources.
  • We’ll help you execute the marketing programs when you don’t have enough time.