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Arizona Photonics Days 2025 brings together global leaders in optics and photonics to explore advancements in astronomy, biomedical technology, laser technology, sensing and metrology, and quantum technology. Held January 22-24 in Tucson, this annual event fosters collaboration and innovation in the industry. Thank you to everyone who visits our booth and engages in insightful [...]

The 2024 Southern Arizona Tech and Business Expo in Tucson, Arizona, once again highlighted the region’s dynamic industries, with a special focus on how Arizona's mining sector is playing a critical role in supplying critical minerals for Arizona's growing battery tech industry. As both a sponsor and an exhibitor, our team showcased tailored [...]

The 2024 Annual Aerospace, Aviation, Defense, and Manufacturing (AADM) Conference brought together over 225 industry leaders in Tucson, Arizona, to explore the future of these thriving sectors. Attendees heard from regional experts on the aerospace ecosystem, manufacturing innovations, and cutting-edge industry trends, challenges, and forecasts. In addition to exhibiting at the event, Blue [...]

MedTech 2024 showcases the vital role of diagnostics and medical devices in modern healthcare and highlights how collaborations between the tech and medical fields shape the future. On May 21, this conference will bring together industry leaders and product development experts to discuss emerging trends, challenges, and opportunities in the rapidly growing medical [...]

The 2023 Southern Arizona Tech and Business Expo showcases Arizona's innovation. It brings together businesses, industry leaders, and tech enthusiasts to highlight the region's thriving economy. We are honored to be both a sponsor and an exhibitor at this year's Expo. Our team enjoyed connecting with attendees, sharing marketing insights, and exploring exciting [...]

Shelly Glandon, the Principal and Owner of Blue Canoe Marketing, has been at the forefront of utilizing marketing strategies to achieve better results since she founded the company in 2012. At Arizona Technology Council’s next virtual Tech Speaker Series, hear from her and other marketing professionals on how one can better deploy marketing skills [...]

Arizona is home to world-class businesses and scientific and educational institutions with decades of innovation and leadership in optics and photonics. The 6th Arizona Photonics Days reflects this leadership with more than 30 technical presentations in six application areas, industry panels, company pitches, and plenty of networking opportunities. We’re proud to be a [...]

We’re proud and grateful to work with our clients and colleagues whose new ideas, breakthroughs and discoveries make our world better. To express our gratitude for another successful year, we've donated to these organizations that bring hope by providing critical assistance to families in Ukraine and Southern Arizona: CARE and Our Family Services. [...]

We're proud to announce that Shelly Glandon is a finalist for the Shirley Wilka Perseverance Award, a category of the Tucson Metro Chamber's annual Copper Cactus awards.  Shelly was nominated for her hard work, resilience, and commitment to the long term success of our company and clients. Her logical thinking and natural curiosity [...]

We're happy to support two amazing organizations, Our Family Services and Arizona Children's Assocation, that provide a support network for children and families.

Blue Canoe is a sponsor of the 2021 sponsor International Day of Light celebration in Arizona.  Nancy Roth co-chairs the planning committee for the event.  The International Day of Light is an all ages, free, virtual event to explore and discover light, lasers, and Arizona’s world leaders in the science of light. Visit flandrau.org/events/idl [...]

We're proud to be a sponsor of the fourth Arizona Photonics Days 2021, where optics and photonics companies - and the companies that apply these technologies - connect, network, and learn. This year's technical presentations are focused in four areas: sensing and metrology, astronomy, biomed, and laser technology. Click here to learn more [...]

Each year we express our gratitude for the business and support of our clients by donating to organizations that serve those in need. In 2020 we’re giving back to community organizations that provide lifelines for Tucson families who need emergency food, shelter and healthcare. CFSA changes lives in Southern [...]

Every April, we’re inspired by the young women who overcome challenges with grit, determination, and opportunity provided by grants from the Women's Foundation of Southern Arizona. This year the annual WFSA fundraiser was cancelled but we’re glad to make a donation so this organization can advocate for and invest in programs that empower women and [...]

We’re proud to support to the Arizona Technology Council again in 2020 as a Visionary Sponsor. As Arizona’s premier trade association for science and technology companies, the Arizona Technology Council is the driving force behind making our state a leading technology hub in the nation. We support the Council's work to advance technology in Arizona [...]

We're proud to be a sponsor of the third annual Arizona Photonics Days 2020, where optics and photonics companies - and the companies that apply these technologies - connect, network, and learn. This year's technical presentations are focused in four areas: sensing and metrology, astronomy, biomed, and laser technology. Click here to learn more or [...]

Each year we express our gratitude for the business and support of our clients by donating to organizations that serve those in need. In 2019, we chose Literacy Connects, Primavera Foundation and Women’s Foundation of Southern Arizona. Literacy Connects works with people of all ages to improve reading and writing skills. The Primavera Foundation provides [...]

Generating leads for your business is a must. Converting these leads into paying customers takes an effective lead nurture program that is consistent, focused on their pain points, and demonstrates why your product or service is the best choice. Your lead nurture program should start with defining the target customer (or influencer) and end with [...]

Does your company want to make a big splash, create buzz or enter a new market with a bang? How do you do this when your name recognition is next to nothing? It takes preparation, creativity, focus and follow through. Shelly Glandon will walk you through the steps to successfully introduce your products or services [...]

Every year we express our gratitude by donating to organizations that serve those in need. In 2018, we donated to these organizations: The Florence Project provides free legal and social services to refugee and immigrant families who have left everything behind to start a new life. North Valley Community Foundation Camp Fire Relief Fund helps [...]

We believe that marketing and business development activities need to be driven by the goals our clients set for their company. When we look back on successful client projects they all have one thing in common - they start with a clear goal. Our job is to help our clients align their marketing activities with [...]

Shelly Glandon was recognized by the Global Chamber Tucson as a marketing leader in Southern Arizona "who goes above and beyond."  Shelly received the award for Marketing Leader of the Year from Doug Bruhnke, Global Chamber CEO, and JP Martin, Global Chamber Tucson Executive Director, at the Growing Globally Fair 2018 held in Tucson on [...]

For most companies, lead generation is a top priority for growth. When we meet with prospective clients lead generation is an area where they often want help to get started and maintain a lead pipeline. We advise a sustained and multi-pronged approach that uses your expertise as a lead magnet and follows a documented [...]

We’re pleased to announce that Nancy Roth has been named as the chairperson of the Tucson Ambassador Committee of the Arizona Technology Council. The role of the committee is to champion the fast growth of Southern Arizona’s technology economy and community, support member growth, engagement and value offered by the Council. The Arizona Technology Council [...]

Start with a marketing product launch plan After all of the time and money you spent on the development of a new product, don’t leave the marketing launch up to chance. Start with a detailed marketing product launch plan. Components of a launch plan The major components of your plan should include objectives, budget, schedule, [...]

Join us on September 13, 2018 for the Growing Globally Fair where all the global resources in Southern Arizona are all together, one time per year. Find us at the Blue Canoe Marketing trade table. Growing Globally Trade Fair [New date] September 13, 2018, 3:00 p.m. to 5:00 p.m. National Law Center for Inter-American Free [...]

We’re proud to support to the Arizona Technology Council as a 2018 Visionary Sponsor. The Arizona Technology Council is the driving force behind making our state the fastest growing technology hub in the nation and represents the types of companies we’re passionate about – science, technology, engineering and manufacturing companies in Arizona. This is our [...]

To express our gratitude for our success made possible by our clients in 2017, we’ve made donations to these organizations that are working to provide a brighter future for those who need it the most. Unidos por Puerto Rico aids those affected in Puerto Rico by Hurricanes Irma and María. 100% of the proceeds will [...]

Five years ago we launched Blue Canoe Marketing.  These first years have been rewarding on every level.  One of the rewards is to celebrate five years of success and thank our clients, colleagues, friends and supporters. What drives us every day is the opportunity to use creative, yet practical, marketing to help our clients solve [...]

Many have asked about our name.  It's a good story that you'll enjoy. Once upon a time Shelly Glandon and Nancy Roth met at a Girl Scout Summer Camp in Colorado. The camp was on a lake with all the usual water activities -- swimming, kayaking and canoeing. The swimming was an individual effort and [...]

We're proud to announce that we're new members of Global Chamber Tucson Chapter, the first and only chamber of commerce that is focused on growing cross-border trade and investment. The Global Chamber's focus fits our mission of working with diverse manufacturing companies both in U.S. and abroad. We're looking forward to being involved in the [...]

If your company has product launches on the horizon, you don't want to miss this Lunch & Learn hosted by the Arizona Technology Council. We'll be presenting "Grow Sales with a Multi-year Product Launch Strategy." We’ll show you why you should be thinking about a multi-year product launch strategy and how to execute it. Companies [...]

Visit us at the Grow Globally Fair on Thursday, April 27, 2017 in Tucson. This signature event hosted by Global Chamber® Tucson brings global resources in Southern Arizona all together, once a year. Tucson and Southern Arizona’s international business community is vibrant, so this is lining up to be another exciting Global Chamber event.   [...]

Every year we express our gratitude for our clients, suppliers and partners who make our business possible by donating to organizations that change lives. In 2016, we proudly donated to these important organizations: Literacy Connects is a Tucson nonprofit connecting people of all ages to a world of opportunities through literacy and creative expression.   [...]

If your company is planning and budgeting now for product launches in 2017, you don't want to miss this Lunch & Learn.  We'll be presenting "Grow Sales with a Multi-year Product Launch Strategy." In this Learn & Learn hosted by the Arizona Technology Council, we’ll show you why you should be thinking about a multi-year [...]

We’re long-time supporters of the Arizona Technology Council and we’re pleased to announce that the Council feels our love. At the Council’s 4th Annual Tech + Business Expo, Blue Canoe Marketing was recognized with the Distinguished Service award for our significant service contributions to the Council. The Council represents the types of companies we’re passionate [...]

We're getting ready for fourth annual Southern Arizona Tech + Business Expo hosted by the Arizona Technology Council.  Shelly Glandon, Expo co-chair, and the entire Expo committee have an outstanding lineup of speakers and networking opportunities to stimulate both professional and business development. Here are three reasons you should be there too: 1. Connect and [...]

We're pleased to announce our support as a 2016 scholarship sponsor for the SME Tucson Section. Since 2010, SME Tucson has raised funds to award more 125 scholarships totaling more than $205,000 to mining students at the University of Arizona. We're proud to help the Southern Arizona continue to develop and support the outstanding students [...]

“Plan your work and work your plan” is true, especially for successful marketing. By writing down your plan with a clear schedule, budget and priorities, you can better execute your plan and evaluate its effectiveness to jump-start planning for next year. Whether you need help developing or executing your marketing action plan, we can help you [...]

We’re co-sponsoring the After5 networking mixer hosted by the Arizona Technology Council.  This After5 celebrates Tucson’s optics industry with the announcement of the new strategic partnership between the Council and the Arizona Optics Industry Association, recognition of AOIA Board Members and behind-the-scenes tours of AOS facilities where they design and build optical systems and components [...]

We're proud to be part of the planning team for this important water conference hosted by AHS. This year's theme is Thriving in a Tough Neighborhood: Fortune Favors the Prepared. Water policy, long-term drought, climate change, and water demand are among the factors impacting Arizona's water supply and experts in all these areas will generate [...]

“We need to go GlobalExpo.”  OK, before you jump to book a booth – and all the expenses that go along with that – let’s look at your options, costs and benefits so you can make an informed business decision. Option 1 Walk the Show   If you’ve never been to the event before, attending [...]

Join us at the 3rd annual MineBLAST in Tucson on July 13, 2016. This is a great summer networking event for the Tucson mining industry!