Blue Canoe Marketing Helps Power Arizona MEP’s Quarterly Newsletter

Client 

Arizona Manufacturing Extension Partnership

Background

The Arizona Manufacturing Extension Partnership (Arizona MEP) works directly with manufacturers to improve operations, strengthen competitiveness, and drive growth across Arizona. Arizona MEP is part of the national MEP Network, operated by the National Institute of Standards and Technology. One way Arizona MEP connects with manufacturers is through its quarterly newsletter, which highlights client success stories and shares helpful resources.

Each edition includes compelling client success stories featuring manufacturers throughout the state, updates on Arizona MEP programs, and timely news relevant to manufacturers. To deliver a professional and engaging newsletter, Arizona MEP relies on Blue Canoe Marketing to write content that speaks to its clients, who are primarily small to mid-sized manufacturers, and manage production.

Challenge

Producing a high-quality quarterly newsletter that speaks to Arizona’s diverse manufacturing community requires more than just collecting updates. Challenges include:

• Writing Compelling Stories: Our team works with Arizona MEP to write stories about successful client engagements and Arizona MEP services, events and initiatives geared to strengthening manufacturers. Blue Canoe Marketing interviews the relevant stakeholders and client company to draft a compelling story.
• Maintaining Consistency: A unified voice and format are essential to presenting the Arizona MEP brand professionally. The writing must strike a neutral and concise tone.
• Meeting Deadlines: With a strict publication schedule, stories must be drafted, reviewed, and finalized in a timely manner.

Arizona MEP hired Blue Canoe Marketing to help support these efforts and ensure the newsletter is always on track.

Solution

Blue Canoe Marketing plays a hands-on role in producing each issue of the Arizona MEP newsletter. Our involvement includes:

Story Development and Writing:

We begin each feature article with a discovery phase. Blue Canoe interviews the client and Arizona MEP Senior Client Advisors to gather firsthand insights, quotes, and context that bring the story to life. These conversations allow us to highlight not just outcomes, but the process behind each success. From there, we develop engaging, results-driven articles tailored to Arizona MEP’s audience.

Editorial Collaboration:

We work closely with Arizona MEP’s team to review, refine and finalize the content. Every article is edited for clarity, tone and alignment with MEP messaging. Whether it’s a profile of a small manufacturer or a recap of a lean training course, we help shape a cohesive, compelling narrative.

Team Integration:

Rather than working in a silo, we operate as an extension of the Arizona MEP team. Regular check-ins, shared editorial calendars, and ongoing communication ensure the process runs smoothly and content is delivered on time.

Conclusion

Blue Canoe Marketing helps amplify the value of Arizona MEP’s services. Our writing and editorial support contribute to a polished, professional newsletter that informs, inspires, and connects the local manufacturing community. This work reflects our mission: to help organizations communicate clearly and connect with their audiences.