Product Launches
Successfully launch your product with sustained support.
Launching a new product, or relaunching an existing one requires a sustained effort that consists of the right communication to reach your target customer and gear up your sales force. Our job is to help you create and implement a marketing launch plan for your new product, product line extension, or product enhancement that gets results. We’ll help you plan and execute your product launches from end to end or where you need help in between.
Here’s our process:
1
Launch plan
We’ll start by defining your objectives, establishing a budget, creating a schedule, and setting key metrics to measure success. This ensures all efforts are strategically aligned and goal-focused.
2
Development
Develop a compelling launch theme, create marketing collateral such as tech specs, brochures, and digital content, and prepare impactful sales presentations. Additionally, devise a comprehensive communication plan to ensure consistent and effective messaging throughout the launch.
3
Internal and channel rollout
Our team will create an activity calendar, conduct demos and training sessions, provide regular management updates, and distribute sales kits. This approach ensures all stakeholders are aligned, prepared and excited for a successful launch.
4
External rollout
Execute the external according to plan, whether that be news releases, ads, web and social media campaigns or participation in trade events and publishing articles and white papers. Our team will measure results to assess the effectiveness of the launch and make necessary adjustments.