Lead Generation

Updated March 2026: This blog originally shared four lead generation tips. We've expanded it with additional strategies based on what we see working for technical companies looking to get leads and attract qualified prospects to grow their sales pipelines today. -- Looking for ways to get more leads? Effective lead generation requires more than simply [...]

Generating leads for your business is a must. Converting these leads into paying customers takes an effective lead nurture program that is consistent, focused on their pain points, and demonstrates why your product or service is the best choice. Your lead nurture program should start with defining the target customer (or influencer) and end [...]

If your company has product launches on the horizon, you don't want to miss this Lunch & Learn hosted by the Arizona Technology Council. We'll be presenting "Grow Sales with a Multi-year Product Launch Strategy." We’ll show you why you should be thinking about a multi-year product launch strategy and how to execute it. Companies [...]

If your company is planning and budgeting now for product launches in 2017, you don't want to miss this Lunch & Learn.  We'll be presenting "Grow Sales with a Multi-year Product Launch Strategy." In this Learn & Learn hosted by the Arizona Technology Council, we’ll show you why you should be thinking about a multi-year [...]