We execute your marketing activities brilliantly while you keep your resources focused where needed. What we do is simple. We plan, produce, and track results.

Marketing. Simply. Done.

Marketing Action Plans

A successful marketing plan aligns your actions and budget with your objectives.

“Plan your work and work your plan” is true, especially for successful marketing. A marketing action plan with a clear schedule, budget and priorities can help you execute your plan and evaluate its effectiveness. Whether you need help developing or executing the plan, we’ll help you get back on track and stay there.

Here’s our process:

Marketing Action Plans

Read Marketing Action Plan: Putting the Emphasis on Action

Product Launches

Successfully launch your product with sustained support.

The launch of a new product requires a sustained effort that’s comprised of the right communication to reach your target customer and gear up your sales force. Our job is to help you create and implement a marketing launch plan for your new product, product line extension, or product enhancement that gets results. We’ll help you plan and execute your product launches from end to end or where you need help in between.

> Read Four Steps to Successfully Launch a New Product

Communication Programs

Effectively communicate with your partners and customers.

We’ll help you consistently and effectively communicate with your prospects, customers, and partners using a targeted and sustained approach. Starting with a content strategy, we will plan, write and distribute the content your customers or prospects want. We’ll also help you uncover additional editorial opportunities to get articles about your company or products published in trade media.

Case Studies, Articles & White Papers

Your expertise is a valuable asset for lead generation and lead nurturing.

Whether you’re looking to showcase your company’s expertise, get the word out about a new product or technology, or gain credibility as a start-up company, we write the content you need. We can plan and implement your content-based lead generation program, or if you’re just stalled on writing a newsletter, article, or success story, we’ll get you back on track.

Webinar Management

Educate your customers wherever they are.

Webinars make it easier to educate, train and interact with your customers from anywhere. Webinars that successfully reflect your company’s quality require preparation, attention to detail, and experience with online platforms. We have the experience to manage your individual webinar or webinar series through promotion, registration, live day support, reporting and follow up to be an integral part of your marketing.

Trade Show Management

Establish a strong connection with your customers.

A trade show can generate qualified leads, create buzz around a new product and reinforce your company’s image. Booth planning requires solid preparation and attention to details—and time. Let us manage every detail of the show for you—we have the experience to plan your trade shows to meet your objectives.

> Read 4 Options for Trade Shows: Walk, Exhibit, Speaker or Sponsor

Lead Generation

Generate and nurture more leads for your business.

Leveraging your expertise is the best way to generate more leads, and we can show you how. We’ll help you develop and execute a plan for lead generation and nurture. Through a number of different marketing activities, we can help you generate leads and help turn them into customers.

Marketing Project Management

We’ll manage your marketing project when you don’t have time.

Whether it’s managing an advertising schedule, writing a monthly newsletter, or launching a new website, you need to keep these projects on track. You need reliable partners you can count on to manage the deliverables, timelines, execution, and evaluate key metrics. When you hire us to manage your marketing projects, you get more done.

We specialize in these markets:

Environmental Engineering

Alternative Energy Technology

Landscape/Green Industry

Industrial Measurement & Remote Sensing

Building Systems


Mining Technology

Get extra support for your marketing project.

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    Case StudiesArticlesWhite PapersTrade Show ManagementProduct Launches
    Trade Media RelationsLead GenerationChannel MarketingSpecial Marketing ProjectsMarketing Action Plan


    Why choose Blue Canoe?

    • We’ll transform “how it works” into compelling reasons to buy.
    • We’ll maximize your time and energy with our short- or long-term marketing resources.
    • We’re active in local mining and technology organizations.